on Writers Helping Writers:

As I’m sure you’ve heard roughly a gajillion times, your story’s first pages are very important. Editors and agents typically request just a portion of your story’s opening, and potential buyers read only a sampling when they’re looking for books to buy. So whichever publishing route you take, those first pages are the only chance you get to win over the gatekeepers—to introduce your story in a way that sucks them in and makes them realize they simply have to have it.

There are a lot of elements you want to include in your story opening, but I’d like to focus on the one that plays a huge part in winning over readers: emotion. If you’ve hung around Writers Helping Writers at all over the past ten years, you’ve heard Angela and I nattering on about the importance of character emotion in our stories. That’s because we believe it’s the key to triggering the reader’s emotion. The character is the one readers will relate to, the one who will make the reader feel something as they’re turning pages. So we have to convey the character’s emotions as early as possible, in a way that will engage readers. Otherwise, that first sampling is all they’re going to see.