on Writing Forward:

Fiction writing prompts are a fun and inspiring way to stimulate creativity when you’re in the mood to do a little writing but need some fresh story ideas.

Prompts and other creative writing exercises can activate your imagination. Sometimes, prompts and exercises help you come up with new ideas for projects you’re already working on, and other times, they give you ideas for projects you haven’t started yet. They’re also a great source of motivation.

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