on Jane Friedman site:

When we talk about “pitch packages” in publishing, we’re usually talking about an author’s query letter and synopsis (for fiction), or a book proposal (for nonfiction).

These are standard elements that every author, with a bit of research and consultation, can learn about and craft for themselves or, better still, with assistance from an editor or book coach.

Then there are the other pitch packages that many authors don’t think about, but come in mighty handy as you begin laying the groundwork months before your book is published and even after it’s out.

To some extent, these other pitch materials are a mix-and-match affair. Borrow one phrase from column A, one from column B, and make something new. But pay attention to the nuanced distinctions among them as you write—for as the audience, placement, and formatting varies, so too must the sequence, tone, and scope of your language.

Here’s a rundown of four other pitch packages you will need before, during, and after your book comes out, roughly in order of importance and utility.

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