on Jane Friedman site:
Worried you’re not enough of an expert to write your book? That’s OK. You don’t need to be the annoying expert who knows it all. There’s another—far more effective—approach you can take when talking to readers.
Let’s start here: What do you think I want from you? What do any of us want from any interaction with another human being?
Entertainment. Information. Compassion.
Right? Think about it.
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