on Anne R. Allen:

You can write an award-worthy story, but nobody will find it out if your book cover design doesn’t appeal to the target audience. Book cover design matters, and here’s why:

It creates the first impression and proves that the story deserves the readers’ time and money.
No advertising campaign is possible without an eye-catching book cover.
An attention-grabbing book cover is essential for building your author’s brand.

But how do you get a book cover design that fulfills all its functions? Everything starts with a communication with your designer. The clearer your requirements and expectations are, the better result you’ll get.

In this blog post, you’ll learn five essential steps for effective and successful communication with a book cover designer. Follow them and enjoy the process of creating a book cover that will intrigue the readers and make them want to read your story!