on Jane Friedman site:

Imagine you’re starting out on a road trip. First, you have to know where you’re going; then, you need a map to help you get there.

It’s the same with books. So often, aspiring authors start off on a “road trip” without a clear sense of where they’re going, let alone how to get there—and so they end up lost. We’re all for enjoying the journey just as much as the destination, but if you plan on bringing readers along on your trip, you better well have a plan. No one wants to sit in the car for hours while their driver says, “Let’s take this next turn and see what happens!”

Creating a book map is the best way to ensure you know where you want to take your reader, and how you’re going to get there.

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