on Career Authors:
Read the following list of brands and tell me what each company sells:
Apple, Ford, Netflix, Delta, McDonald’s, Pepsi, and The Home Depot.
I’m sure you answered the first question easily. Now try to imagine each of their logos. Can you do it? I bet the answer is once again yes. Do you know why? Because every single company on this list has spent billions of dollars investing in their brand. For a Fortune 500 company, its brand is arguably its single most valuable asset. Think about that for a moment, that a name and a logo—something that’s essentially theoretical—might be more valuable than its cash reserves or its inventory. Why do you think that is?
The reason is a brand transcends any particular product, a company’s employees or CEO, and even its physical presence. A brand exists solely in the minds of the consumer public.
Chris The Story Reading Ape's Blog 
Reblogged this on https:/BOOKS.ESLARN-NET.DE.
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I am not really sure about the author’s brand making much difference. Whilst Brian’s information is compelling, I am just not sure that it makes any difference. Lol but just to be on the safe side I have a logo, fancy website, and social media presence etc.
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Reblogged this on Kim's Musings.
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Hi Brian, I’m looking forward to reading Part 2 of your article. After designing my website in 2013 for my psychic ethics book published in 2012, numerous books in various genres later and an update has been needed for ages. I’m currently redesigning and will have my new-look website up and running soon. 🙂
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