The definition of Public Relations in business is“Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this recycled series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

Last week I looked at the impact our  People buy People First – Profile Photo might have on potential readers.

This week it is the turn of the biography that we put on selling sites such as Amazon, Bookbub and Goodreads.

Author Biography – Tips and Translations

With approximately 150 authors on the…