on BookBaby:

A great way to boost book sales is to hit the ground and connect with readers through personal and grassroots efforts. Here are some ideas to get you started.
New authors sometimes get swept into the excitement of finishing and publishing their books and expect easy and immediate success upon launch. Then, when they don’t sell a million copies in the first three months, they assume it’s a bust and their publishing career is over.

The truth is, their publishing journey has just begun. At BookBaby, we like to remind authors that publishing is a marathon, not a sprint. It takes time and dedication, but new authors can build a loyal readership through grassroots efforts, and these readers can even become evangelists who can’t help but spread the word about the author they discovered and the amazing book they just read. And while it requires some planning and effort, this publishing and book-selling adventure can really be a lot of fun.

Don’t forget, your book is an asset that can sell for decades after publication. And while there’s no bad time to start, the fall season is a particularly good time to focus on grassroots book promotion and sales activities.

Here are some creative tips to help you build your author brand and boost your book sales this fall. Why not give some (or all) of them a try?