on A Marketing Expert:

Regardless of how long you’ve been publishing, the process of actually launching a book can be stressful.

If you’re going it alone you have to manage final edits, the book cover choices, uploading the book and setting up your retail pages. It’s a lot for sure.

A checklist for your book launch would be helpful, right?

Well, if you have a book coming out (whether it’s your first or your fiftieth) you’ve come to the right place because today we’re digging into some book launch recommendations, inspired by a post I read recently.

Whether you’re traditionally published, or self-published – the rules apply to everyone.

Most publishers won’t plan elaborate book launches, and it’s not because they don’t like your book or want it to do well, they simply don’t have the time. Also, most publishers (if they do offer marketing for your book) are going to focus on a few select things that they do over and over for the books they release. This may sound monotonous (and it kind of is) but it’s much easier for the publicity staff if they don’t have to reinvent the wheel each time.

So let’s dig into some recommendations for your next book launch!