Recently an author asked me about book marketing and publicity. He’d planned an entire strategy, but when I checked his books at the online retailers, I noticed that vital elements were missing.
Intensive publicity and advertising can only work if the book is set up well. Always start with the book, specifically its product page: check the book and its page.
Chris The Story Reading Ape's Blog 
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Reblogged this on Kim's Musings.
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Good advice!
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