So you have an author blog on your website, but you haven’t posted there for over a year, when your last book came out. Or maybe you started a blog a while ago, but nobody visited, so it’s just floating out there in cyberspace, collecting spam.
It can seem pointless to put energy into a blogpost when the response is always…crickets.
And isn’t blogging dead anyway?
Nope, Blogging is Not Dead.
The fad of blogging about products for money has faded since Instagram took over that area of online advertising, but other blogs are going strong, especially author blogs.
As Rachel Thompson of Bad Redhead Media says, from a marketing perspective, “blogging is pretty much a requirement for anyone wanting to establish an online presence.”
But blogging isn’t a case of “if you build it they will come.” You kind of have to give people a push.
Here are some easy fixes that can push more readers in your direction.