on Writers Helping Writers:
With so many books in the world and ads on every platform imaginable, social media can often feel like screaming into a void. In order to get any traction, you need ad design that gets noticed by your ideal reader or target audience. Following these 3 tips will give you a bit of a secret sauce foundation for capturing those clicks.
(Note: In this article, I will specifically be talking about static ads, but all of these tips can also be applied to video ads.)