Amazon ads have long been a valued (and sometimes expensive) tool for self-published authors and traditional publishers alike to drive visibility and sales.

But one key group has always been excluded from placing such ads: traditionally published authors.

Such authors must rely on their publishers investing in ads or seek out alternatives, such as Facebook or BookBub.

But that changed earlier this year when Amazon opened up their advertising platform to anyone with an Amazon Author Central account (which is, effectively, anyone who has authored a book).

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