Why do good books fail to sell while poorly written books fly off the shelves? – by Thomas Umstattd Jr…

on Author Media:

I recently spoke at a conference for professional editors. My session was titled “How to Edit a Book to Sell.”

Editors and writers are often confounded when great books fail to sell while poorly written books fly off the shelves.

You’ve probably had a confounding experience at a bookstore when you pick up a book, read a few pages, and say, “This is awful!” When you put it back on the shelf, you notice the words “New York Times Bestseller” emblazoned on the front.

Why do great books often fail to sell while poorly written books fly off the shelves? 

Some books stay on bestseller lists even though they seemingly don’t deserve it. Other books are brilliantly written, and they never crack the top 100.

A book only finds life in the mind of the reader, which means you must convince readers to buy and read your book.

You don’t want your book to be a neglected masterpiece. So how do you write a book that will sell well?

Continue reading HERE

2 thoughts on “Why do good books fail to sell while poorly written books fly off the shelves? – by Thomas Umstattd Jr…

  1. Ugh. I now know why my books are not on the best seller lists – I’m writing for people exactly like me: 60 somethings who have a social conscience, love computers, science fiction and online gaming [not gambling!]. I’ve found a few, and each one is precious, but they’re not your Average Reader. Then again, neither am I. I’m doomed. 😦

    Liked by 1 person

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