on Author Media:

I recently spoke at a conference for professional editors. My session was titled “How to Edit a Book to Sell.”

Editors and writers are often confounded when great books fail to sell while poorly written books fly off the shelves.

You’ve probably had a confounding experience at a bookstore when you pick up a book, read a few pages, and say, “This is awful!” When you put it back on the shelf, you notice the words “New York Times Bestseller” emblazoned on the front.

Why do great books often fail to sell while poorly written books fly off the shelves? 

Some books stay on bestseller lists even though they seemingly don’t deserve it. Other books are brilliantly written, and they never crack the top 100.

A book only finds life in the mind of the reader, which means you must convince readers to buy and read your book.

You don’t want your book to be a neglected masterpiece. So how do you write a book that will sell well?

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