on Digital Pubbing:
Editor’s Note: This is part 2 of my marketing funnel series. You can read part 1 here.
Last year, my husband and I launched our online course, Complete Podcasting Course. We’d been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we’d learned and help people who are just getting started.
I’d built online courses before, so we knew what to do when it came to creating content. The biggest learning curve was in the marketing. We basically needed to reach a new audience of podcasters and aspiring podcasters, and I wanted to start by building our email list.
This meant coming up with an offer to get people interested, and we ended up building a quiz funnel. The result was we got over 280 people on our mailing list within just a few weeks.