on Digital Pubbing:

For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not something is successful.

I had a great boss who inspired me and taught me a lot, and over the years, I also found a number of helpful resources online (links at the bottom of this post).

Last year, after nearly 7 years of podcasting and after both of us became full-time podcasters, we decided to launch something new: a comprehensive online course to teach what we’d learned to fellow podcasters and aspiring podcasters.

We didn’t really have an existing audience for our course, so I got to take what I’d learned about marketing in my previous job and experiment with ways to grow our audience and drum up interest.

This is the first in a series of posts about the process I went through, what worked, and how you can apply these techniques to your own course, books, or other type of content you want to sell.