on Author Media:

Clicking “save” on the final version of your book is a phenomenal feeling.

You’ve worked on your book for years, and you’re ready to share it with the world. But be careful. You are at great risk of making one of the classic blunders.

According to The Princess Bride, the first classic blunder is getting into a land war in Asia, but the second, and only slightly less well-known, is launching your book as soon as it is finished.

Prematurely launching a book is like having a baby prematurely.

If a friend sent you this blog post, it means they love you and want your book to succeed. Your friend wants your book to have a happy, healthy birth.

One of the best ways to give your book a great start is to delay your launch.

If you’re traditionally published, your delay is built in. You have no choice but to wait. Use your season of waiting to prepare for your book’s launch.

If you’re publishing independently, you get to choose when you launch.

In this article, you’ll learn the ten most important reasons to delay your launch. Your delayed launch will give you time to do the following: