on Jane Friedman site:
Facebook, Twitter, Instagram, TikTok, Pinterest … Where do you start? How do you find the time? What do you post? Do you have to be on all of them?
Before you scroll through or dismiss this entirely, I’m going to ask you to take a moment to breathe.
Most of the advice that we see online is geared toward people who are trying to build a business and already use social media regularly. But what if you don’t spend time on social media? Maybe you have an account but it’s dormant, and all you want to do is sell some books and meet some other writers. Let’s start the very beginning.
We writers come in all shapes and sizes. Some of us are working on building a portfolio and pitching articles. Others are building a following that could become a readership for a book we will be publishing. And still others want to approach influencer status and may be willing to spend more time on social media than the average writer.