on Kindlepreneur:

When most writers feel burnt out, what they’re dealing with is creative burnout. This type of burnout strikes directly at your muse, causing you to feel exhausted, rudderless, and wholly uninspired.

Luckily, this kind of creative burnout is a common topic in the writing world. More and more writers are learning how to prepare for burnout before it strikes, equipping themselves with the positive habits they need to banish burnout for good.

Except, not quite…

Believe it or not, the risk of burnout doesn’t end once your book is published.

Building your author platform, promoting your latest release, or gaining new readers is a constant worry for authors. For self-published authors especially, the pressure couldn’t be higher. All of this creates the perfect recipe for burnout—specifically, for book marketing burnout.