When I published my first book in 2011, book trailers were all the rage. They were relatively new at the time and came in all shapes and sizes. Then, it seemed they went out of style. I remember hearing, “No one does those anymore.”
I did my own research and found, as is often the case with “intelligence,” the first report was inaccurate. Book trailers are still alive and well, which didn’t surprise me due to the growth in video popularity across all platforms. Armed with this current marketing news, I set forth to create a trailer for my latest book.