on BookBaby Blog:

The 250 words you’ll choose to place on your book’s back cover might just be the most important in your entire book project.

Think of your favorite books in your personal library. Aside from the titles and authors, what usually comes to your mind? Your favorite passages? All those beautiful covers? The most memorable images provide visual cues about what’s inside the pages, setting the mood, or giving some clues about the story. Some covers tell a story in and of themselves.

So what about the other side of the book? The book’s back cover. Anything?

I’ll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self-published authors.

Continue reading HERE