Since the pandemic arrived in early 2020, the entirety of the publishing community has turned its eye toward online events as a key way to spread word of mouth about books. And a lot continues to ride on the success of these events. Yet how many authors have been effectively trained in staging a meaningful online event—especially one that translates into sales?

I reached out to some of the most experienced and astute authors and marketers to share their best practices for online book events, regardless of the platform you’re using.

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