on BookBub Insights:

If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a sequel is getting published and when it’s launching — plus, you’ll want to hook new readers as well.

So what are some ways authors are successfully promoting their sequels or later-series books? To help you gain as much momentum as possible for your latest installment, we’ve compiled a list of promo ideas. We hope this helps you create an effective sequel marketing plan!

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