It might well be impossible at this point to host a children’s publishing event without offering at least one session focused on TikTok—or, more specifically, BookTok, the community of young book lovers on the platform.
At The Bookseller’s children’s online publishing conference last fall, a panel discussed the power of BookTok and why it’s pushing YA books up the bestseller lists. The latest title to fly off shelves because of BookTok is They Both Die at the End by Adam Silvera, the second best-selling book of 2021 overall in the UK children’s market—and number-one bestseller in the US.
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