on Build Book Buzz:

Publicity is that free media exposure you get when you’re quoted in the press. It could be an interview for a(n):

• Magazine
• Newspaper
• Online media outlet or content site
• Radio station
• TV program
• Blog
• Podcast

It’s more powerful than advertising and other paid-for marketing tactics because it brings with it far more credibility. That’s because when you’re quoted by the press, you get an authority boost.

People are smart enough to know that journalists are selective about who they use as sources. So, if a reporter chose you, you must know what you’re talking about.

What are the easiest and most effective ways to get publicity? Here are my top three.

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