Amazon’s Kindle Vella spotlights the growing market for episodic stories, designed for mobile devices, unfolding as larger narratives over time.
It’s the latest example of Amazon moving into a new area of publishing. Vella faces tough competition from Wattpad, Radish Fiction, and many others.
Some early Kindle Vella authors say the overall audience hasn’t met their expectations. Amazon says it’s just getting started. It’s supplementing royalties with bonuses in the meantime to help keep authors engaged.