On Anne R. Allen:

Your blurb (aka Production Description on Amazon) has one — and only one — purpose:  to make the reader an offer s/he can’t refuse.

How do I know?

Because over the years, I’ve written hundreds — more likely thousands — of blurbs.

From the slush pile to the editor’s office.

When I started out in publishing at Bantam, my first assignment was to slog through the slush pile.

The second? Write the d*mn blurbs.

Why?

Because no one else wanted to.

I was clueless and inexperienced, but I learned right away that the “real editors” (unlike novice moi) didn’t like (hated) writing blurbs.

Not knowing any better or even what to do, and too intimidated to ask for advice, I studied the company’s current releases. I paid special attention to:

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