The HoneyMoon Effect: Does Amazon Give Preferential Treatment to New Books? – by Dave Chesson…

on Kindlepreneur:

For years, authors have speculated as to whether or not Amazon gives preferential treatment to new books.

Some authors, after seeing their sales plummet weeks or months after launch, point to this as a sign that they hit an unseen Amazon cliff.

While others claim that this is merely a post book launch strategy effect where after you’re done employing your strongest book strategies, it’s only natural for sales to drop.

So, this leaves us with the question: Do new books get preferential treatment from Amazon, and if so, what does this look like and what can we do to counter it.

Luckily, I devised an experiment using data-collecting software to finally answer this question definitively and have a method to benefit from the results.

In this article, you will learn:

  1. How Amazon treats new books over older books
  2. Steps to counter this drop
  3. Ways to use this information for even stronger book launches

Continue reading HERE

 

3 thoughts on “The HoneyMoon Effect: Does Amazon Give Preferential Treatment to New Books? – by Dave Chesson…

  1. There doesn’t seem to be any way to leave comments on this post. It’s an interesting analysis, and confirms that love given to presenting older books with new, more up-to-date, keywords helps people find them. So what this really says is that selling online is a better marketing strategy than selling in bookshops.
    Ever noticed that the book list bestsellers also show they have a shelf-life… or records, or any other product?

    Liked by 1 person

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