on Marketing TwentyOne:
There’s one thing that stops more people writing their business book than any other.
If it’s happening to you, I can guarantee that it’s confusing you, frustrating you, and confounding you.
It’s the barrier that’s killing the author in you before you even begin.
What is it?
It’s idea overwhelm. Or in other words, having lots of ideas about what you could say in your book, but not knowing whether you should include them all.
On one day you seem to have it sorted. The next, you’re not so sure. Aarrgh! One of my clients likened it to looking at one of those paintings at Hogwarts that changes every time you see it.
The natural reaction to this can be to give up, but that would be a great shame. Instead, what you need is a way of organising your thoughts that helps you to decide what to include.
It revolves around three key questions to ask yourself. Here’s what they are.