on Anne R. Allen:
As authors, we need reviews. There’s no way of getting around it.
While it doesn’t appear that reviews directly affect things like the Amazon algorithm, reviews are still a crucial tool to sell books.
For example, if you’re trying to choose between a book with 20 reviews and 4 stars, vs a book with 100 reviews and 4.5 stars, you’ll go with the 100-review book every time.
Newer books suffer because of this, because they start out with zero reviews, and getting them up to the needed number to get readers’ attention can be challenging.
Enter the ARC review team (Advance Reader Copy).
With a focused team of readers who love your work and want to help out, you can get some of those first crucial reviews right out of the gate. This should help you to get a great head start on the whole process, and make you more likely to sell more books due to increased reader validation.
But there are two problems with ARC review teams.
- Finding good reviewers
- Managing your team
It’s these two problems that we want to address today with a list of helpful tips, and hopefully provide you with solutions to improve your author ARC team.