6 Mistakes to Avoid in Your BookBub Ads Targeting – by Carlyn Robertson…

On BookBub:

One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective.

With BookBub Ads, you can target BookBub and Chirp members by their preferred reading formats, book categories, retailers, regions, and authors. While it’s up to you to identify ideal readers and research targets for the particular books you’re promoting, we can help you avoid some of the most common mistakes we see advertisers make with their BookBub Ads targeting!

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