on Writers on the Move:

Creative writing is any original writing that falls outside technical, journalistic or academic writing. But wait, there’s more.

Storytelling and fiction, screenwriting, songs, poetry, playwriting are considered creative writing. However, creative writing is not limited to fictional classifications. It also includes personal essays, memoirs, journals and diaries, letters and literary journalism—stories about the human experience.

Practicing creative writing is beneficial to all writers.
It helps:
•    Develop imagination and creativity
•    Organize thoughts, logically to create the plot
•    Grow confidence
•    Improves communication skills
•    Creates a change of pace and stimulates fresh ideas