One of our most popular posts in recent years has been a guest post from mystery author Sue McGinty. She wrote about Hometown Marketing, and the importance of getting our books known in our own communities.
It helps if you’ve written those books with that community in mind. Not just to sell to that community, but because readers are interested in authentic settings and armchair travel: regional fiction sells to people all over the world.
I’m not saying we should only write for and about folks in the town we grew up in. But instead of writing for a mythical version of our high school English teachers, authors do better when they write for real people. Those people might hang out in the place you live. Or work in the industry you work in, or belong to the same church or arts community.