on Written Word Media:

Book cover design has long been an important part of getting readers to pick up a text. Today readers are shopping for both physical and eBooks online. Book Cover Design is more important than ever.

Readers click through countless options and offers. A good cover can be the difference between a reader stopping to check out your description, or clicking on to the next page without stopping. Getting a reader’s attention with your cover is one of the first steps in getting someone to read your book.

Think about your book cover as an advertisement. It’s the most widely used piece of advertising creative you will have. And it’s important to invest in.

In this post, we’ll outline the five most common mistakes in book cover design and how to avoid them. These tips can help you whether you are creating your own cover with a program like Canva, or working with a designer. When you work with a cover designer, keep these tips in mind and make sure you give them creative direction that won’t force them to make the mistakes below.