The definition of Public Relations in business is“Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles which might influence the public to buy our books.

The focus this time is on you.. the author.

Over the last four weeks I have shared the various elements which come together to create a professional public image as an author, intent on selling books as a business. For those of you who might have missed the posts or would like them all in one document I have created a pdf for…