The definition of Public Relations in business is“Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

In the last three weeks I have looked at the public face of an author… the profile photograph, biography and hitting the red carpet in the writing community and other places online. This week I explore the benefits and downsides to promoting yourself on social media platforms. Apart from blogging which I consider to…