Visual Marketing & Its Influence On Your Book’s Social Media Marketing Success

Nicholas C. Rossis

We are all visual animals. Our eyes find it much easier to stimulate an image in our brains than texts.

You may recall this from your own experience when you are out grocery shopping: signs that show the product’s photo are catchier than a simple placard with the name of the product written on it. In studies, content with images has increased the view rate by a whopping 94%. Research also suggests that visual content is more memorable than textual content.

No wonder, then, that marketers invest so much in visual marketing.

So what is Visual Marketing? And how can it help you sell more books?

What Is Visual Marketing?

In simple terms, visual marketing is all about using visual content that attracts and engages the target audience. Visual content can be any videos, images, GIFs, etc. that you use to convey your promotional messages.

As people’s attention…

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