on Jane Friedman site:

When you’re out there promoting your book, you’ll have to ask for all sorts of things. This might feel hard. You may make up stories, such as I don’t want to “bother” people or be a nuisance. You may feel as if you have no right to ask for what you want. You may even feel, deep down, as if there’s something wrong with asking.

Of course, nobody likes rejection, either. We don’t want to hear the word “no.” But how people respond has more to do with them than with you. If you can blow by the nos, you’ll pick up enough yeses along the way. So don’t let that stop you.

Those stories running through your head, that make asking for what you want seem unsavory, doesn’t mean your ask will not be welcomed or even appreciated. I have had this experience too many times to count. Sometimes when I’ve struggled to ask a person for something, he or she is in fact happy to help. Here’s an example.