on Build Book Buzz:

A while back, I read an interview with an author who was asked about marketing tactics that she avoids. She replied that she doesn’t comment on blogs.

“Spam is not a good thing when it comes to promoting any kind of business,” she explained.

Spam? Huh?

Good comment, bad comment

Somebody should explain to this woman the difference between contributing to the conversation and commenting just for the sake of getting your book title out there.

As with everything else, there’s a right way and a wrong way to comment on blogs.

It’s actually an effective tactic when done properly. It’s a good way to drive traffic back to your own website. It also offers an opportunity to include your book title in your signature.

More importantly, though, it helps you establish what could be important relationships with influential bloggers and their followers.

Here are a few tips designed to help make sure your comments aren’t considered “spam” by readers or the blogger.