Your Spine Is Your Cover – by New Shelves…

Here’s one of the dirty little secrets in book publishing.

Publishers spend countless hours and dollars working on their covers, but they often miss a critical point. With the exception of online retailers, your book spine is your cover.

Brick and mortar stores are packed with books.

  • New releases
  • Backlist books
  • Series
  • Gift books

Walk to any category (perhaps your own) and take a look at how many books are crammed on to the shelves.

What do you see? The spine, if you’re lucky.

Continue reading HERE

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