Here’s one of the dirty little secrets in book publishing.
Publishers spend countless hours and dollars working on their covers, but they often miss a critical point. With the exception of online retailers, your book spine is your cover.
Brick and mortar stores are packed with books.
- New releases
- Backlist books
- Gift books
Walk to any category (perhaps your own) and take a look at how many books are crammed on to the shelves.
What do you see? The spine, if you’re lucky.