on Social Media Today:
In the high-speed social media world, the average user’s attention span is now shorter than that of a goldfish.
A catchy visual can make all the difference in grabbing the attention of quick-scrolling followers. Visual content continues to be a key driver of engagement on all social networks – social media posts with visuals generate 94% more views, and 200% more shares when compared to pure text posts. Even more, tweets with GIFs can get up to 55% more likes than regular tweets.