Why social media algorithms are not an author’s friend

People are predictable. You might not think that’s not true. After all, people do weird things all the time. But they are only weird to you. They are not weird to the person doing them, at that time, in that place. It’s all about variables.

On the whole, if you know all the variables, people are predictable. That’s why algorithms are used so extensively in social media.

The trouble with variables

The thing is we rarely know all the variables. That’s why when it comes to social media, algorithms are the quickest way to get in a rut, and the hardest rut to get out of.

Last week, I was tired, stressed and frustrated. I wanted funny memes and inspirational quotes. This week is the school half term break. No live classes, no technology failures…