This is a guest post by Nisar Ahmad, a digital marketing expert for Media Hicon. As you know, I put most of the blame for the current condition of the publishing world on traditional publishers, whose policies Amazon has cleverly used to its advantage. Nisar instead makes the case for the view that several Amazon policies aim at conquering the world of publishing – and more. I hope you enjoy reading this counterposition to my own.
How Amazon Plans to Conquer the World of Publishing
Deny Data to Suppliers
The information that Amazon gathers from across its platform gives it influence over its book providers. However, by refusing to share that data with the very people who generate it, Amazon gains an unfavorable lead over any potential competitor—a lead so overwhelming that, save for government intercession, there is little chance of significant rivalry from anybody, regardless of whether…
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