on Joylene Butler site:
As writers we want people to think of us when they have a project for which they want to hire a particular kind of writer or when they want to read a particular kind of book. And we want people to think of us in specific formats – fiction books, nonfiction books, screenplays, playwriting.
Yet branding ourselves as a specific kind of writer is not so simple. We may want to legitimately present ourselves as one type of writer in certain circumstances and another type of writer in different circumstances.