Amazon’s Sponsored Product Ads are pay-per-click campaigns that advertise your book in relevant areas across Amazon’s site. These have been producing great results for many nonfiction authors. There are two types of ads:

• Keyword-based ads where you choose words and phrases you want to target for your ads.
• Automatic ads that allow Amazon’s algorithms to manage the targeting of your ads. This is what we’re covering in this article.

While advertising may sound like an expense, when done right, your investment in ads should pay for itself several times over by converting clicks by browsers into sales of your book. Following is how to set them up.

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