Mark Lindsey of Enplug has written an interesting article with tips on how to respond to negative reviews on social media.

There seem to be two schools of thought when it comes to reviews.

The first is that reviewers need to feel that Amazon is a safe space where they can review without worrying about authors (or companies) becoming aggressive or taking offense. So, it’s best if you don’t respond at all. Let any dialogue happen organically between your readers and avoid interjecting to leave them the space they need to feel free to express themselves.

The second is that it’s best if you respond to reviews right away, as long as you follow some rules. So, be thankful for positive reviews and express your gratitude that the reader took the time to review. As for negative reviews, Enplug’s tips may come in handy.

1. Understand the…