on Writers Helping Writers:
I firmly believe that while readers sometimes do connect with our stories, they more often fall in love with our characters. If we want to really pull readers in, we’ve got to make each protagonist relatable and easy to connect with.
This can be a tall order when you consider that each reader is different. Their geographic location, individual circumstances, personal experiences—no one character can encapsulate all of that for every person who picks up your book. But there’s one thing that every reader and character do have in common: emotion.