Author Brand! What is it?
Who likes Nike, Adidas? Who’s your favourite Movie Star, Poet, Author? The first two are BRANDS which people love. The Second are people who can be turned into BRANDS and generally are. So, how do they do this? What does it mean to have a BRAND?
If you get a big enough BRAND you can sponsor others, the same way Nike and Adidas do. They are MARKETING MACHINES, but how did they do it? How did they get so big and noticeable? It’s a bit of give and take. The big businesses sponsor the big names in sports and movies. If a movie star loves the shoes, clothes, drink…whatever the business sell, then the public will buy and support the person being sponsored which in itself supports the MARKETING MACHINE. It continually circles around, making money.
As authors and publishers we need…
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