on Non Fiction Authors Association:
Audiobook sales have seen double digit growth for eight straight years, topping over a billion dollars in the US alone in 2019. Here’s how to make this massive market work for YOU.
The rise of the digital era has resulted in a boom in audiobooks, and why not? People seek out audiobooks because they present an opportunity to disconnect and decompress, with 28% of Americans reporting they were online “almost constantly” just last year.
Yet fewer than 20% of nonfiction authors leverage their books into audiobooks! This despite the fact that the audiobook industry is growing at three times the rate of any other kind of publishing. As well, production costs have dropped 50% since 2009. But why? I looked into it, and discovered there were three main reasons.